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Pilkington, leading manufacturers of glass for buildings and vehicles around the world, approached Champollion to deliver bespoke PR training for senior members of staff in their European businesses who increasingly have to deal with journalists as a part of their job. Champollion was commissioned to deliver a programme for executives from all over Europe that focused on understanding the power of the media, and how PR can directly benefit their business. We took participants through a series of creative and interactive sessions on how to get their messages across, coaching them on skills and techniques they can use to achieve their wider communication objectives. As a result, they gained a proper insight into how to beak a story and work with journalists – making their media outreach much more effective in the future.
