Training Programmes

Undertaking bespoke workshops and coaching sessions in basic, intermediate and advanced media, lobbying and campaigning activities.

 

 

Spokespeople Training for TV

Using our team of experienced broadcasters to prepare you for all aspects of media appearances, including an insider’s view of how TV works, tried-and-tested advice on how to prepare, filmed interviews and role-plays, and disciplined message drilling.

 

Press Officer Training

Running training for in-house press officers to improve their range of skills: understanding the news cycle; getting under the skin of newspapers; winning effective media commentary; writing press releases and articles; managing breaking news and pitching stories.

 

Messaging & Positioning Training

Helping in-house communications officers to understand the importance of branding, messaging and positioning, including: techniques on how to develop a distinctive corporate narrative to underpin external communications work; advice on how to deploy key messages to target audiences.

 

Written Skills Training

Delivering team workshops and one-to-one coaching sessions on how to write more effective press materials, including: press releases and media statements; opinion pieces; letters to editors; calling notices; briefings; and spokesperson speaking notes.

 

Understanding & Managing the Media

Using our staff who have worked as journalists on national newspapers and current affairs programmes, providing insights into how the media cycle works for print, broadcast and on-line; explaining the different types of media opportunities that can be utilised; showing how to identify the right journalists to talk to; and revealing the best tactics for injecting your voice into the media.

 

Understanding & Managing Stakeholder Campaigns

Using our team who have worked on the inside of politics and among other key lobbying targets, helping you to identify crucial opinion formers and run successful stakeholder contact-building programmes with them.

 

Research & Analysis Training

Helping you to commission and interpret academic research and opinion polling, as well as draft your own SWAT analyses, to support your campaigns.

 

Messaging, Strategy & Campaign Development  

 

Media Management

 

Research & Intelligence Gathering

 

Lobbying & Stakeholder Engagement

 

Training Programmes