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Whether it is immigrants looking to send money back home to their families, or parents wanting to get funds to their children overseas on a gap-year, Western Union is the leader in global money transfer services. As the market in this area is deregulated across Europe, Western Union is keen to raise its media profile in the UK, explaining better the availability and efficiency of its services to customers, as well as contributing to relevant public policy debates like those about international development and migration.

 

Champollion first conducted a perception audit to gauge the opportunities available among UK journalists. Then we began to assist Western Union’s communications initiatives by delivering specialist media announcements to the financial, business and policy media.

 

 

 

www.westernunion.co.uk