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ASWEB, the Association for Social Workers’ Employment Businesses, represents a growing group of dedicated social worker recruitment and employment agencies, safeguarding the professional development interests of locum social workers. Following the infamous Baby P scandal in Haringey, ASWEB decided it should be contributing for the first time to the public debate about issues affecting its members, which it believes is currently dominated by hostile media coverage of the social work profession in general and locum social workers in particular.
ASWEB approached Champollion to pitch for a contract to help raise its media profile, initially in the specialist press, because of our understanding of and background in dealing with sensitive public policy issues. Having won the pitch, Champollion advised that the best way for ASWEB to establish a media presence is to draw on its credibility as representatives of social workers by surveying their opinions and amplifying them into the public debate.
